The second International Expo & Business LGBT event took place September 6-9, 2012 in Cancun.
Marketing and research consulting firm Out Now Global released the latest findings from the world's largest research study on Mexico?s lesbian, gay, bisexual and transgender (LGBT) community.
In his keynote address during the Cancun expo, Out Now CEO Ian Johnson released the results, noting tourism as one of the key markets. The LGBT2020 study showed that between 2012 and 2013, Mexico?s LGBT population is expected to account for a total of $9.2 billion dollars spent on global travel, accommodations and holiday spending each year. In 2011, this figure was $7.8 billion dollars. The USA has dropped two rankings as a desired LGBT tourism destination in 2013.
"The 'Out Now Global LGBT2020 Study? is the world's most comprehensive research project ever into the lives of LGBT people," said Johnson. "Out Now believes that it is the Latin American region where the growth of LGBT marketing will expand fastest in the next five years.?
In 2012, the LGBT2020 Study reached 24 countries in 12 languages. In 2013, the Study is slated to expand to 30 countries worldwide. Other key travel-related findings from the LGBT study for Mexico in 2012 included the following:
??????????? Booking hotels: The number one booking channel for LGBT travel purchases of hotel accommodation is direct with the hotel's own website (41%), followed by 29% who book direct with the hotel by phone, 14% who book online using a mainstream travel agent or tour operator and 8% who use a mainstream travel agent retail store.
??????????? Booking airlines: 62% of all LGBT purchases of airline tickets are made by consumers booking direct on the airline's own website, 15% book with a mainstream travel agent or tour operator's website and 12% book by telephone direct with the airline.
??????????? 66% of Mexican LGBT people currently have a passport.
??????????? The majority of respondents (73%) actively seek to choose hotels that are genuinely gay-comfortable welcoming LGBT people.
??????????? The most popular standard of accommodations is four-star, with 63% of the Mexican LGBT2020 sample having stayed at least one night in this standard of hotel during the past 12 months. The second most popular was five-star accommodations, with 60% of respondents having stayed at least one night at a five-star hotel in the past 12 months.
Research also indicated that Mexico is home to 4.9 million gay and lesbian adults earning $76 billion annually, which is an increase of $9 billion over the previous year.
The second International Expo & Business LGBT was held at the Hard Rock Hotel Cancun and is Latin America's leading LGBT marketing event. The event is produced by LGBT Confex, Latin America's leading LGBT conference and Exhibitions Company.
Cancun has hosted a variety of events and expositions throughout 2012 that focus on diverse audiences and interests. The Cancun-Riviera Maya Food Festival, which celebrated culinary talent in the Americas, was a complete hit this February. Other festivals held this past year were The Oasis Country Music Festival, a tribute to country music at Oasis Cancun Resort and the Diving Emergency Symposium, a training program for underwater emergencies, at Krystal Hotel Cancun.
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